BRANDS WILL INVEST $100+ BILLION IN PARTNERSHIPS THIS YEAR.
Across sports, music, live events, conferences, cultural/civic events, and media partnerships. Most have no independent way to verify they received all deliverables that they invested in.
PARTNERSHIP GOVERNANCE & VERIFICATION
The Oversight &
Fulfillment Gap
Three numbers that define every under-managed partnership portfolio.
70-85%
Avg. Fulfillment Rate

Industry-average rate across contracted partnership assets, in every category.

Only 32%
Measure ROI Holistically

Despite 85% of marketers reporting confidence in measuring ROI, only 32% actually measure it across all channels and categories. The confidence is in the room. The evidence isn't.

15-30%
Lost Value

of contracted value, silently eroded every cycle when fulfillment goes unverified.

A $1M partnership with just 10% under-delivery represents $100K in unrecovered value annually. Across a multi-category portfolio (sports, music, events, and civic/cultural festivals), the exposure compounds quickly.
The Governance Gap
Three layers of sponsorship measurement. The Sentinel is the only one that is independent and on-site.
PROPERTY-SIDE ANALYTICS
PLATFORMS CONTRACTED BY THE PROPERTY

Contracted by property and venues. Analytics, CRM, and recap tools spanning every partnership category. Data reaches the brand through the property's recap channel, filtered before delivery.

Provided by the same party with financial incentive to confirm delivery, whether or not it occurred.

INTERNAL BRAND MANAGEMENT
BRAND TEAMS REVIEW TEAM OR VENUE-SUPPLIED RECAPS

Time-consuming. Built around recaps generated by the party being measured.

Internal teams add hours, not independence.


THE SENTINEL
CONTRACTED BY THE BRAND

Physically present at events. Live verification of broadcast elements. In real time.

Every asset verified by Sentinel personnel, every finding pursued to written resolution. Independent at the contractual level: retained by the brand, not the property. The first and only governance layer accountable directly to the party paying for the partnership.

The Sentinel is not a replacement for the analytics stack.
The Sentinel is the brand-side independent governance layer that has never existed in sponsorship.
The 360° Difference
One independent firm. Six integrated functions. Full partnership governance.

Most providers solve part of the problem. Analytics platforms model the data. CRM systems manage the contracts. Internal teams chase the recaps. None of them are independent, physically present, and contractually accountable to the brand at the same time. The Sentinel is the only firm that delivers the full 360, in a single independent engagement.

Six functions. One independent firm. Full coverage. No conflict. No gaps.
The Economics of Verification
Representative math on a $1M annual partnership.
Without independent governance, $100K to $200K of unverified under-delivery is absorbed as a sunk cost every year.
$100B+ SPENT IN SPONSORSHIPS IN 2025.
HOW MUCH OF YOURS WAS ACTUALLY DELIVERED?
We built The Sentinel to answer that question…with independent verification, physical presence, and active recovery of every dollar of value you contracted for.
30 minutes. We'll walk through what a portfolio audit would uncover, using one of your active deals as the example. No commitment.
SCHEDULE A CONVERSATION